3 Easy Ways To Increase Practice ROI

It’s no secret that dentistry is one of the most competitive businesses around. Each and every one of your patients is hard-won – but are you making each patient relationship as profitable for your practice as possible? Check out these three tips to help you increase the lifetime value from the patients you already have (and ensure they get the best possible long-term care).

LEVERAGE YOUR PATIENT RECORDS

Most dentist don’t realize how lucrative the records they already have in their database can be. But they don't call dentists "file cabinet millionaires" for nothing – there's serious production hiding in the average practice’s existing files. And it isn’t hard to reclaim that revenue. Start by looking at patients who have gone dormant, or are behind on their recall – getting those patients to come back regularly adds thousands to your bottom line. Best of all, you can reach out to them automatically with your patient communication software without adding hours of work for your front desk. You can read more about the benefits of patient reactivation for dental patients here.

DIVERSIFY AND AUTOMATE COMMUNICATIONS

Let's face it: manually sending appointment, confirmations, recall reminders and treatment plan reminders is a thing of the past. In 2017, it's essential to have a patient communication system that can streamline scheduling and communications via email, phone, mail and two-way text. Not only will your front desk be much more efficient, they’ll also have more time for other important tasks like soliciting patient reviews, reactivating dormant patients, and sending out birthday/holiday greetings. You can learn more about automating your dental practice communications here.

Related Post: DENTAL FINANCING: BENEFICIAL TO BOTH PATIENT AND PRACTITIONER

TEACH YOUR STAFF TO SELL

While most dentists dream of having staff that regularly sell additional services to your patients, sales is a skill that requires a degree of training. Invest some time to prepare your staff with some strategies, charts, and offers so that they'll feel confident enough to up-sell. If you're finding that your front desk is hesitant or uncomfortable, remind them that encouraging patients to take better care of their oral health and accept treatments is one of the best things they can do for themselves – and one of the best long-term investments they can make! Get your staff out of the mindset that selling = bad – that should unstick the wheels!

Source: https://denefits.wordpress.com/2018/09/17/3-easy-ways-to-increase-practice-roi/

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4 Periodontal Marketing Ideas To Increase Your Month Revenue

As a dental marketing expert, I can say running a successful practice takes more than having the right skills to perform your duty. In this ever-growing industry, you have to know how to market your practice and services. By keeping this major factor in mind you can make the most of your time, money and effort.

Fortunately for everyone who is in this business, marketing isn’t rocket science. In fact, specialty dentistry is a business just like any other where you can implement different marketing strategies to bring in more patients and earn more revenue. In today’s digital era most of the marketing efforts are centralized around the website, social media channels, uniqueness content creation, and good outsources.

Periodontal Marketing Ideas To Grow Your Practice

1. Promote Patient Testimonials

Patient’s feedback and suggestions are the most prior marketing strategy to promote your practice. This will build trust of your new patients on your practice, because you can’t be everywhere but your patients can!! Word-of-mouth marketing has a huge power to convince people to come to you when they are in need of a periodontal services. Testimonials allow patients to write their experience about the treatment at your practice. Website like Google map, Yelp, Bing are the best places to ask your patients to write a feedback!

2. Offer Financing Options

Specialty dentistry is a highly competitive business where it’s extremely difficult to bring in new patients, thanks to expensive treatment options. However, you can really get an edge over your competition by offering affordable financing option and/or private dental plans. Patient financing allows you to finance your patients on your own terms. This helps you retain patients, attract new patients and increase monthly revenue.

3. Offer PRM Platform

With a help of a patient relationship management platform, patients get the freedom to book their appointment from anywhere, anytime. It also comes with other benefits like automatic appointment reminder, cancelling and rescheduling appointments, tracking payment history of a patient etc. A good PRM platform is an easy and conventional way to interact with your patients.

4. Update User Friendly Responsive Mobile Design

Let’s admit, there’s nothing as convenient as the accessibility of the internet in the palm of your hands. People tend to use smartphones to access the internet than a regular desktop. So it’s always advisable to build your website that is mobile-friendly as well as user friendly. So your patients and target audience can access your website whenever they need.

Use these strategies to build a good reputation of your periodontal business and work to build a good rapport with your patients.

If you have any question and suggestion, comment us below!

Source: https://denefits.tumblr.com/post/176456909994/periodontal-marketing-ideas

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